I think in this case there isn't necessarily a right (or fast) approach. Like many of the other widely known corporate ethical cases, emphasis must be placed on reevaluation of their values and rebuilding trust and honestly with both their customers and the public as a whole. One thing I believe the corporation has to start doing is including ethical and moral benchmarks in their performance evaluations. They need to show the current and any new employees that success at Wells Fargo is measured both quantitatively and qualitatively. It is important to start the new ethical programs internally because the culture definitely needs some drastic changes. Once the corporate culture begins to change the employees will start displaying ethical values to the account holders. Once the customers begin to see the bankers consistently showing concern for them as people and not just ways to gain profit, the publics' view will slowly start to change. Management and regulation ...